Ira Prohorova was born in Yekaterinburg, Russia and moved to Tel Aviv, Israel in autumn of 2015.


Ira started shooting after purchasing her first camera at the age of 20. At the same time she began shooting music videos and video portraits. It remains something she is very passionate about till this day.


An aspect you can always expect to find in Ira's photograph is a sense of deepness. Each photo conveys a certain emotion that allows the viewer to feel the mood of the environment within the picture. It’s an effect that always absorbs a person’s attention. Nevertheless, Ira never fails at finding a way to connect to her models. Young or old, professional or a novice who shies away in front of the frame, she always strives to show them in a beautiful and soulful light.


Her second passion lies with colors. She’s made one of a kind film colors that haven’t been duplicated in pictures or in videos.


In Russia, Ira has worked alongside many prominent musicians (Evgeny Fedorov, SunSay, 5’nizza, Tripmastaz etc), and was head-photographer in Russia for Linden Staub London. Also, she worked with Tann MM, M+P MM and others. 


Her video-works were in rotation on Russian and Israeli television.


She did commercial for Paul Mitchell, Givenchy, Cute, Infundibulum, Shahar Avnet etc. She has also worked with MAC Russia for many years and was published in some fashion magazines.


Ira specializes in soulful photography and working like art, fashion and portrait photographer in Tel Aviv.